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Thoughts on program marketing and student recruitment.

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Cassette CMF vs Carbon Fields

Carbon Fields is the closest comparable package to Cassette CMF, our new content modeling framework for WordPress. And we totally respect what they've built: a solid, developer-focused, and Composer-native custom fields library.  If you're currently weighing your options, here's a quick breakdown to help. The Core Differences Carbon Fields: custom fields library, build using fluent […]
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Introducing Cassette Content Modeling Framework!

Today we’re excited to officially launch Cassette CMF, a flexible and developer-only content modeling framework for WordPress®. It allows plugin developers to build custom post types, custom fields, taxonomies, and settings pages, all in a single config file, either PHP or JSON.   Why Build Yet Another Custom Fields Solution? Short answer? Nothing out there satisfied […]
February 26, 2026

Why Your Academic Program Pages Aren't Converting

You’ve invested in building academic program pages on your website. You’ve spent money on paid advertising campaigns. Your analytics reports show traffic to your program pages, but students aren’t applying to your programs.  What happened?
June 19, 2024

But What Catches the Eye of a Prospective Student… Really?

Catching the eye of a prospective student is a bit like getting them to swipe right on a dating app. It’s all about making a memorable first impression that screams “pick us!” From that initial spark of interest to keeping the flame alive through the enrollment process, successful higher ed institutions have to master the art of connecting, or prospects will swipe right on another college’s profile.
May 20, 2024

Four Ingredients for Building a Great Study Abroad Website

At the request of David Taylor, Director of Global Abroad Programs at Wake Forest University’s Center for Global Programs and Studies, in 2014 we took on our first study abroad program site redesign. After almost a decade of higher ed website redesigns of varying scopes, it was particularly rewarding that David and his staff were […]
April 19, 2024

Using Career Data to Transform NC State's Student Recruitment Strategy

Ultimately, our project yielded: How we got there involved a lot of learning… and an interesting twist. But let’s not get ahead of ourselves. Want the full story? Download the NCSU case study. In 2018, NC State University began a collaboration with Lightcast (formerly Burning Glass) and Pedal (formerly Verified Studios) of Durham, NC. The […]
April 26, 2023

Op Ed: Response to Representative Virginia Foxx’s Challenge to Higher Ed Institutions

“For [Representative] Foxx, holding colleges and universities accountable means requiring institutions to give students and parents more information up front about the cost of attendance, graduation rates, job prospects and earnings.” - Who’s Afraid of Virginia Foxx, Inside Higher Ed, March 9, 2023 Representative Virginia Foxx, Republican of North Carolina, has come out swinging, and […]
March 16, 2023

From Custom Code to Platform-based Solutions: Cut Higher Ed Recruiting Costs with Smart Tech Investments

Higher education institutions are facing increasing pressure to deliver results with limited resources. Custom-coded solutions, while tailored, often come with significant costs and scalability challenges. The good news? There’s a better way to achieve impactful student recruitment results—leveraging flexible, cost-effective platforms like Pedal CMS and its suite of premium add-ons. Here’s how shifting from custom […]
March 3, 2023

What's Behind the Higher Ed Career Data Craze?

COVID, the Great Resignation, and now maybe a recession… a lot has happened in the last few years, and these changes have impacted academic program marketing. Fewer high school graduates are enrolling in college, and career-changers are evaluating educational programs with a curious-but-suspicious eye.  As you’re adjusting to the new demands, there’s one significant change […]
February 16, 2023
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