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From Custom Code to Platform-based Solutions: Cut Higher Ed Recruiting Costs with Smart Tech Investments

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by Rachel Mork
Published March 3, 2023
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Higher education institutions are facing increasing pressure to deliver results with limited resources. Custom-coded solutions, while tailored, often come with significant costs and scalability challenges.

The good news? There’s a better way to achieve impactful student recruitment results—leveraging flexible, cost-effective platforms like Pedal CMS and its suite of premium add-ons.

Here’s how shifting from custom solutions to Pedal CMS can streamline your recruitment efforts and maximize your ROI.

The Hidden Costs of Custom Development

Custom development often seems like the best way to create a recruitment-focused website, but it comes with significant drawbacks:

  • High Initial Costs: Designing and building from scratch can strain budgets.
  • Ongoing Maintenance: Updating and maintaining custom code requires dedicated (and often costly) development resources.
  • Scalability Challenges: Expanding functionality often means more custom development, adding complexity and cost.
  • Vendor Lock-In: Institutions can become dependent on a single developer or agency, limiting flexibility.

While custom solutions may deliver unique features, they rarely provide the cost-effectiveness and adaptability that modern higher education demands.

How Pedal CMS Revolutionizes Recruitment

Pedal CMS offers a smarter alternative, designed specifically for higher education institutions. As an open-source WordPress platform with powerful add-ons, Pedal CMS provides all the tools you need to build effective, recruitment-focused websites—without the downsides of custom development.

Here’s why Pedal CMS makes sense for your institution:

  1. Cost Efficiency: The open-source base eliminates expensive licensing fees, while premium add-ons let you pay only for the features you need.
  2. Ease of Use: Built on WordPress, Pedal CMS allows your team to update and manage content without relying on developers.
  3. Scalability: Add functionality as your needs evolve with premium add-ons like Career Profiles Pro and Study Abroad Pro.
  4. Flexibility: Avoid vendor lock-in with a platform designed to grow alongside your institution.

Key Add-Ons to Enhance Recruitment

Pedal CMS’s modular approach means you can start with the essentials and expand as needed:

  • Career Profiles Pro Add-On: Help prospective students make informed decisions with dynamic career data, including salaries, demand, and educational requirements for programs.
  • Study Abroad Pro Add-On: Showcase your global opportunities with visually compelling, data-driven pages designed to inspire and convert.

By integrating these add-ons, your website becomes a powerful tool for attracting and enrolling the right students.

Making Smart Tech Investments

Investing in a flexible, modular platform like Pedal CMS offers long-term benefits:

  • Lower Costs: Spend less on development and maintenance while achieving more.
  • Faster Time to Launch: Quickly deploy websites and program pages with pre-built, customizable templates.
  • Improved Results: Leverage data-driven tools and optimized designs to boost applications and conversions.

Transform Your Approach to Recruitment

Say goodbye to expensive, hard-to-maintain custom solutions. With Pedal CMS and its premium add-ons, you can build a scalable, cost-effective website that delivers real results for your institution.

Ready to make the switch? Contact us today to learn how Pedal CMS can transform your recruitment strategy.


Higher Ed Marketing Solutions with Pedal CMS

With over 15 years of experience in higher education marketing, Pedal CMS empowers institutions to create program-focused websites that drive enrollment and improve applicant quality. Built as an open-source platform, Pedal CMS provides the flexibility to meet your needs, with premium add-ons that enhance your recruitment efforts.

Pedal CMS

The foundation of our platform, Pedal CMS delivers all the tools needed to create SEO-optimized, program-centric websites. Guide prospective students seamlessly from interest to enrollment with clear, compelling program content.

Career Profiles Pro Add-On

Provide dynamic, data-driven career insights, including salaries, job demand, and educational requirements for programs. Career Profiles Pro ensures students feel confident choosing your institution by showcasing the career outcomes they care about most.

Study Abroad Pro

Showcase your institution’s global opportunities with rich, dynamic content that highlights study abroad programs with Study Abroad Pro. Inspire prospective students with detailed descriptions of international experiences and their benefits.

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