Strategy

Why Your Academic Program Pages Aren't Converting

You’ve invested in building academic program pages on your website. You’ve spent money on paid advertising campaigns. Your analytics reports show traffic to your program pages, but students aren’t applying to your programs.  What happened?

June 19, 2024

Strategy

Op Ed: Response to Representative Virginia Foxx’s Challenge to Higher Ed Institutions

“For [Representative] Foxx, holding colleges and universities accountable means requiring institutions to give students and parents more information up front about the cost of attendance, graduation rates, job prospects and earnings.” - Who’s Afraid of Virginia Foxx, Inside Higher Ed, March 9, 2023 Representative Virginia Foxx, Republican of North Carolina, has come out swinging, and […]

March 16, 2023

Strategy

From Custom Code to Platform-based Solutions: Cut Higher Ed Recruiting Costs with Smart Tech Investments

Higher education institutions are facing increasing pressure to deliver results with limited resources. Custom-coded solutions, while tailored, often come with significant costs and scalability challenges. The good news? There’s a better way to achieve impactful student recruitment results—leveraging flexible, cost-effective platforms like Pedal CMS and its suite of premium add-ons. Here’s how shifting from custom […]

March 3, 2023

Strategy

What's Behind the Higher Ed Career Data Craze?

COVID, the Great Resignation, and now maybe a recession… a lot has happened in the last few years, and these changes have impacted academic program marketing. Fewer high school graduates are enrolling in college, and career-changers are evaluating educational programs with a curious-but-suspicious eye.  As you’re adjusting to the new demands, there’s one significant change […]

February 16, 2023

Strategy

Top 5 Higher Ed Digital Marketing Strategies for 2023

2023 is underway and the word “recession” is on everybody’s mind. Driven by this economic climate and accelerated by technological advancements, a slew of new higher education marketing challenges are emerging.  Prospective students expect more assurances from academic programs. Ranking with SEO has become tougher. PPC marketing has become more competitive. And everybody is using […]

February 8, 2023

Strategy

Personae Marketing Part IV: Where Are Prospective Students Looking for Information About Your Programs?

Once you’ve determined who your target audience is, what they want, and how to speak their language, you need to figure out where they look for information about your programs.

October 25, 2022

Strategy

Personae Marketing Part III: How to Speak to Your Target Audience So They Will Hear Your Message

Recruiting students is a relationship-building undertaking. Keep in mind, you begin that process with prospective students long before you speak with them. They go to your website and see the images, they read a piece of your marketing materials, or maybe they hear an advertisement.

October 18, 2022

Strategy

Personae Marketing Part II: How to Determine What Your Personae Need

Once you know who your target audience is, the next step is to build your understanding of what they need. Once you know what they need, you can make sure they find this information in your marketing materials—assuming you really can address their needs.

October 11, 2022

Strategy

Personae Marketing Part I: Understanding How It Works for Higher Ed

Prospective students are not all alike, and treating them as if they are all the same is the perfect recipe for wasting marketing dollars. But how do you determine what messaging to use for each of your target audiences? 

October 4, 2022