Strategy

Personae Marketing Part IV: Where Are Prospective Students Looking for Information About Your Programs?

Once you’ve determined who your target audience is, what they want, and how to speak their language, you need to figure out where they look for information about your programs.

October 25, 2022

Strategy

Personae Marketing Part III: How to Speak to Your Target Audience So They Will Hear Your Message

Recruiting students is a relationship-building undertaking. Keep in mind, you begin that process with prospective students long before you speak with them. They go to your website and see the images, they read a piece of your marketing materials, or maybe they hear an advertisement.

October 18, 2022

Strategy

Personae Marketing Part II: How to Determine What Your Personae Need

Once you know who your target audience is, the next step is to build your understanding of what they need. Once you know what they need, you can make sure they find this information in your marketing materials—assuming you really can address their needs.

October 11, 2022

Strategy

Personae Marketing Part I: Understanding How It Works for Higher Ed

Prospective students are not all alike, and treating them as if they are all the same is the perfect recipe for wasting marketing dollars. But how do you determine what messaging to use for each of your target audiences? 

October 4, 2022