Strategy

Why Your Academic Program Pages Aren't Converting

You’ve invested in building academic program pages on your website. You’ve spent money on paid advertising campaigns. Your analytics reports show traffic to your program pages, but students aren’t applying to your programs.  What happened?

June 19, 2024

Case Studies

Using Career Data to Transform NC State's Student Recruitment Strategy

Ultimately, our project yielded: How we got there involved a lot of learning… and an interesting twist. But let’s not get ahead of ourselves. Want the full story? Download the NCSU case study. In 2018, NC State University began a collaboration with Lightcast (formerly Burning Glass) and Pedal (formerly Verified Studios) of Durham, NC. The […]

April 26, 2023