Strategy

Why Your Academic Program Pages Aren't Converting

You’ve invested in building academic program pages on your website. You’ve spent money on paid advertising campaigns. Your analytics reports show traffic to your program pages, but students aren’t applying to your programs.  What happened?

June 19, 2024

Case Studies

Using Career Data to Transform NC State's Student Recruitment Strategy

Ultimately, our project yielded: How we got there involved a lot of learning… and an interesting twist. But let’s not get ahead of ourselves. Want the full story? Download the NCSU case study. In 2018, NC State University began a collaboration with Lightcast (formerly Burning Glass) and Pedal (formerly Verified Studios) of Durham, NC. The […]

April 26, 2023

Strategy

Op Ed: Response to Representative Virginia Foxx’s Challenge to Higher Ed Institutions

“For [Representative] Foxx, holding colleges and universities accountable means requiring institutions to give students and parents more information up front about the cost of attendance, graduation rates, job prospects and earnings.” - Who’s Afraid of Virginia Foxx, Inside Higher Ed, March 9, 2023 Representative Virginia Foxx, Republican of North Carolina, has come out swinging, and […]

March 16, 2023

Strategy

What's Behind the Higher Ed Career Data Craze?

COVID, the Great Resignation, and now maybe a recession… a lot has happened in the last few years, and these changes have impacted academic program marketing. Fewer high school graduates are enrolling in college, and career-changers are evaluating educational programs with a curious-but-suspicious eye.  As you’re adjusting to the new demands, there’s one significant change […]

February 16, 2023